AnalogFolk Sydney has been named a finalist in the prestigious Global Best of the Best Effie Awards 2022 for its ‘Four Second Reviews’ campaign for the launch of the Hyundai Venue in Australia (winners announced December 6).
AnalogFolk Sydney has been named a finalist in the prestigious Global Best of the Best Effie Awards 2022 for its ‘Four Second Reviews’ campaign for the launch of the Hyundai Venue in Australia (winners announced December 6).
The campaign, which has already won Gold at the regional APAC Effies, features the world’s shortest car reviews, tapping into the fact that people’s average online attention span is just 4.1 seconds. There are more than 25 quirky reviews from motoring ‘experts’ including a dog, a cactus, a time traveller, a flat earther along with some ‘Noughties’ celebrities.
Achieving a global finalist berth alone is a great achievement –the Effies are hugely important given they are based around what we care about most – results for our clients.
Hyundai 4 Second Reviews is one of only two finalists in the automotive category, from around the globe.
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